Main Reasons Why the Announcement Bar Is Not Showing on Your Website

If your announcement bar is not appearing on your website, don’t worry — in most cases, this can be resolved quickly. Below are the most common reasons why an announcement bar may not render and how to fix them.

1. The Announcement Bar Is Not Published 🚫

Before anything else, make sure the announcement bar is published.

What to check:

The announcement bar status needs to show as Active on the app dashboard
On the Content tab, the bar is not scheduled to end in the past

Unpublished or scheduled announcements that ended will not appear on the storefront.

2. App Embed Is Not Enabled in the Theme 🎨

For the announcement bar to render, the app embed must be enabled in your theme.

How to fix it:

Go to Shopify Admin → Online Store → Themes
Click Edit theme on the currently published Theme
Open App embeds from the top left menu
Enable the Essential Announcer application
Click Save on the top right

If the app embed is disabled, the announcement bar will not load.

3. Placement Settings Do Not Match Your Setup 📍

Placement settings play a key role in where (and if) the announcement bar appears.

Common issues:

Custom position is selected, but no app block was added to any Theme Template
The app block was added, but the Announcement ID is missing or incorrect
For Cart Page bars, if Custom Position is used on the Placement tab, the Bar will not show up on the Cart Drawer, only on the Cart Page.

If you’re using a Custom position, ensure the announcement bar is properly added via an app block, and the ID is correctly pasted in.

4. The Announcement Bar Is Limited to Specific Pages 📄

Your announcement bar may be configured to appear only on certain pages.

What to check:

Page targeting rules (home page, all products, collections, cart, etc.)
Specific product or specific collection conditions

If the current page does not meet the conditions, the announcement bar will not display in other website pages.

5. Plan or Feature Limitations ⚠️

Some announcement bar features and types are available only on paid plans.

Examples:

Cart Page Announcement Bar requires the paid Essential or Professional plans
Running Line Announcement requires a paid plan

If your plan does not include the selected feature, the announcement bar cannot be published. Please note we do have a 7-day free trial and a 30-day money-back guarantee.

6. Theme or App Conflicts 🧩

In some cases, theme customizations or third-party apps can interfere with rendering.

This may happen if:

The theme has a heavily customized header or cart structure, and if the header HTML structure is not based on the usual convention, the bar may not appear
Another app injects overlapping elements and makes the announcement Bar not visible (it is hidden under some other elements)
Unusual Themes CSS, or custom JavaScript, may hide the announcement bar

Please reach out to our 247 support to fix this on your website ASAP

7. Cache or Browser Issues 🔄

Sometimes the announcement bar is working correctly, but changes are not visible immediately, and your browser does not show the up-to-date version.

Try the following:

Hard refresh the page (Shift + Command + R on MacOS or Shift + Control + R on Windows)
Open the site in an incognito/private window, or a different browser/device to see the up-to-date version of the page
Clear browser cache

Still Not Showing? We’re Here to Help 💙

If you’ve checked everything above and the announcement bar is still not rendering, our support team is happy to help investigate and fix the issue for you.

📩 Contact us anytime at support@essential-apps.com — we’re available 24/7.