How to Cancel the Paid plan on Essential Loyalty App

How to Cancel the Paid Plan on Essential Loyalty App

If you ever decide to cancel or downgrade your Loyalty app plan, the process is simple and fully managed through Shopify. Below we'll explain how cancellation and downgrades work, when changes take effect, how billing is affected, and what happens to your loyalty program afterward.

📌 Important Things to Know Before You Cancel or Downgrade

Plan cancellations and downgrades can be done directly from the app's Billing section
Canceling or downgrading does not trigger extra or hidden charges
Billing is prepaid — you're charged the full fee for a period at the start of that period. Cancelling or downgrading does not refund or credit any of that period's already-charged fee.
All billing adjustments appear directly on your Shopify invoice

Let's walk through everything step by step 👇

1️⃣ How to Cancel Your Paid Plan

You can cancel your paid plan at any time directly from the Loyalty app "Billing" section:

To cancel your plan:

Open the Loyalty app
Go to the Billing section
Select Cancel subscription

All subscription and billing changes are handled by Shopify, so no additional steps are required once the cancellation is completed.

⚠️ Please note: uninstalling the app will also automatically cancel any active plan.

2️⃣ How to Downgrade Your Plan

If you prefer to downgrade to a lower plan instead of fully canceling, you can do this at any time.

To downgrade your plan:

Open the Loyalty app
Go to the Billing section
Select the lower plan you want to switch to

Once selected, your subscription is updated immediately.

📌 Important: downgrading does not refund or credit anything for the higher plan you're leaving — the fee for your current period was already charged and stands. The lower plan's rate applies starting with your next billing period.

3️⃣ When Does the Cancellation or Downgrade Take Effect?

Plan changes take effect immediately.

If you cancel, your loyalty program is turned off right away.
If you downgrade, the new plan limits apply immediately.

📌 Note: If you downgrade to the Free plan and your order count is already above 250 for the month, the loyalty program will be paused until the next billing cycle. If you downgrade between paid plans and your order count exceeds the new plan's limit, your plan may be automatically upgraded again.

4️⃣ What Happens When You Reach Your Monthly Order Limit?

The behavior when you reach your monthly order limit depends on your current plan:

Free plan

When the 250 monthly order limit is reached, the loyalty program is automatically paused.
Customers will no longer see points, rewards, or VIP benefits.
The program is NOT auto-upgraded — to resume, you need to manually upgrade to a paid plan from the Billing section.

Paid plans (Starter, Essential, Growth)

Starter plan (500 orders reached) → automatically upgrades to Essential ($24/month)
Essential plan (1500 orders reached) → automatically upgrades to Growth ($79/month)
Growth plan has no order limit.

Only loyalty program orders count toward your limit — these are referral orders and returning customer orders. Standard first-time orders are not counted.

If you'd prefer not to stay on the upgraded plan, you can downgrade or cancel at any time from the app's Billing section — see the note above on what does and doesn't get credited.

5️⃣ Billing on Cancellation

Essential Loyalty billing is prepaid: at the start of each billing period, you're charged the full fee for your plan up front.

When you cancel:

The cancellation takes effect immediately, and your loyalty program is turned off.
No refund or prorated credit is issued for the unused portion of the current period — the period's fee was already collected and stands.
No further charges are applied going forward.

Why no refund? Because the plan fee for your current period is billed in advance rather than metered as you go, there's no "unused amount" for Shopify to calculate a credit against. If you're planning to cancel, timing it near the end of your billing period avoids paying for days you won't use.

The only case where a mid-cycle billing adjustment happens is an upgrade — upgrading mid-cycle posts a prorated charge for the remaining days on the new plan. Downgrades and cancellations never post a charge or a credit.

6️⃣ What Happens After Cancellation?

After canceling your paid plan:

Your loyalty app plan is changed to "Free plan"
You lose access to premium features
Your program will be turned off and customers will lose access to their points, rewards and VIP statuses.
No further charges are applied unless you reactivate a paid plan

You can reactivate a plan at any time.

✅ Final Summary

Canceling or downgrading your Loyalty app plan:

Can be done directly from the app's Billing section
Takes effect immediately
Stops future charges immediately, but does not refund or credit the current period's already-charged fee
Does not result in hidden or extra charges
Turns off the loyalty program upon cancellation
Allows full flexibility to upgrade, downgrade, or reactivate at any time

If you need help with plan changes or have any billing-related questions, our support team is always happy to assist 💙