How to Cancel the Paid plan on Essential Loyalty App

If you ever decide to cancel or downgrade your Loyalty app plan, the process is simple and fully managed through Shopify. Below we’ll explain how cancellation and downgrades work, when changes take effect, how prorated charges or credits are applied, and what happens to your loyalty program afterward.

📌 Important Things to Know Before You Cancel or Downgrade

Plan cancellations and downgrades can be done directly from the app’s Billing section
Canceling or downgrading does not trigger extra or hidden charges
Prorated charges or credits are calculated automatically by Shopify
All billing adjustments appear directly on your Shopify invoice

Let’s walk through everything step by step 👇

1️⃣ How to Cancel Your Paid Plan

You can cancel your paid plan at any time directly from the Loyalty app "Billing" section:

To cancel your plan:

Open the Loyalty app
Go to the Billing section
Select Cancel subscription

All subscription and billing changes are handled by Shopify, so no additional steps are required once the cancellation is completed.

⚠️ Please note:

Uninstalling the app will also automatically cancel any active plan.

2️⃣ How to Downgrade Your Plan

If you prefer to downgrade to a lower plan instead of fully canceling, you can do this at any time.

To downgrade your plan:

Open the Loyalty app
Go to the Billing section
Select the lower plan you want to switch to

Once selected, your subscription is updated immediately.

📌 Important:

Downgrading follows Shopify’s standard billing rules. If you downgrade mid-billing cycle, Shopify automatically applies prorated charges or credits based on how long each plan was active.

3️⃣ When Does the Cancellation or Downgrade Take Effect?

Plan changes take effect immediately.

If you cancel, your loyalty program is turned off right away.
If you downgrade, the new plan limits apply immediately.

📌 Note: If you downgrade to the Free plan and your order count is already above 250 for the month, the loyalty program will be paused until the next billing cycle. If you downgrade between paid plans and your order count exceeds the new plan's limit, your plan may be automatically upgraded again.

4️⃣ What Happens When You Reach Your Monthly Order Limit?

The behavior when you reach your monthly order limit depends on your current plan:

Free plan

When the 250 monthly order limit is reached, the loyalty program is automatically paused.
Customers will no longer see points, rewards, or VIP benefits.
The program is NOT auto-upgraded — to resume, you need to manually upgrade to a paid plan from the Billing section.

Paid plans (Starter, Essential, Growth)

Starter plan (500 orders reached) → automatically upgrades to Essential ($24/month)
Essential plan (1500 orders reached) → automatically upgrades to Growth ($79/month)
Growth plan has no order limit.

Only loyalty program orders count toward your limit — these are referral orders and returning customer orders. Standard first-time orders are not counted.

If you'd prefer not to stay on the upgraded plan, you can downgrade or cancel at any time from the app's Billing section. Shopify will apply prorated credits for any unused time.

5️⃣ How Prorated Charges and Credits Are Applied

When you cancel or downgrade your plan, Shopify automatically calculates billing adjustments:

Prorated charges or credits are calculated based on unused days in your billing cycle
Adjustments appear directly on your Shopify bill
No action is required from your side

If you downgrade multiple times in one billing cycle, Shopify may apply multiple smaller prorations, each reflecting the time spent on each plan.

6️⃣ What Happens After Cancellation?

After canceling your paid plan:

Your loyalty app plan is changed to "Free plan"
You lose access to premium features
Your program will be turned off and customers will lose access to their points, rewards and VIP statuses.
No further charges are applied unless you reactivate a paid plan

You can reactivate a plan at any time.

✅ Final Summary

Canceling or downgrading your Loyalty app plan:

Can be done directly from the app’s Billing section
Takes effect immediately
Uses Shopify’s automatic prorated billing system
Does not result in hidden or extra charges
Turns off the loyalty program upon cancellation
Allows full flexibility to upgrade, downgrade, or reactivate at any time

If you need help with plan changes or have any billing-related questions, our support team is always happy to assist 💙