How to Update the Plan on Essential Trust Badges & Icons (and How Views Work)

Essential Trust Badges & Icons uses a views-based system. This article explains how plans are updated, how views are counted, what happens when limits are reached, and when views reset.

📌 Important Things to Know About Plans & Views

Plans are managed directly through Shopify
Views are not unique visitors
Every widget load counts as a view
You will not be billed for exceeding your view limit
If the monthly view limit is exceeded and no upgrade is made, badges may be unpublished after 3 days, following email notification
Views reset on the 1st day of each month

1️⃣ How to Update Your Plan

You can upgrade or downgrade your plan directly inside the app.

Steps:

Open Essential Trust Badges & Icons
Go to Pricing Plans
Select the plan you want
Confirm the change in Shopify’s billing window

Shopify handles all billing and subscription changes.

📌 Note: Uninstalling the app will automatically cancel any active paid plan.

2️⃣ How the Views Counter Works

The views counter does not track unique visitors.

A view is counted every time a Trust Badge widget loads on your website.

This means:

One visitor can generate multiple views
Refreshing the page counts as a new view
Navigating between product pages counts multiple views
Having multiple widgets published increases view usage
Views are counted whether the visitor is:
- A customer
- A developer
- Or the store owner browsing the site

The system cannot distinguish between visitor types. All widget loads are counted equally.

3️⃣ What Happens When You Reach Your Monthly Views Limit

If your store reaches the monthly views limit for your plan:

You will not be charged extra
You will receive an email notification prompting you to upgrade your plan.
If the plan is not upgraded within 3 days, the Trust Badges will be unpublished automatically

4️⃣ When Do Views Reset?

The views counter resets automatically on the 1st day of each month
No manual action is required
Once reset, published badges can display again (depending on plan limits)

5️⃣ What Happens After Downgrading or Cancelling a Plan

Plan changes are handled by Shopify
After downgrade or cancellation:
- Free plan limits will apply

🧠 Tips to Manage View Usage

Avoid publishing unnecessary or duplicate badges
Limit badges to key product pages
Be mindful when placing badges across many products or collections
Remember that you browsing your own store also counts as views

✅ Notes

Views are counted per widget load, not per visitor
Exceeding view limits does not result in extra charges
If limits are exceeded and no upgrade is made, badges are unpublished after 3 days
Views reset automatically on the 1st of every month
All plan changes are managed through Shopify

If you have questions about your current usage or which plan fits your store best, our support team is always happy to help 💙