Customise sender email

By default, subscription emails to your customers are sent from an Essential Subscriptions address. You can change the sender name and reply-to address, or send from your own domain so emails look like they come straight from your store.

To set this up, go to Settings → Customise sender email.

Option 1: Use the Default Address

Select the default email option to keep sending from the Essential Subscriptions address. You can still personalise:

From name — the name customers see as the sender (e.g. your store name).
From address — fixed to the default address.
Reply to address — where customer replies are sent.

This is the simplest setup and works without any extra steps.

Option 2: Send From Your Own Domain (Custom)

Select Custom to send from your own email address (e.g. subscriptions@yourstore.com ). This improves trust and deliverability, but requires verifying your domain.

Set:

From name
From address — your own email address
Reply to address

Until your domain is verified, emails will still be sent from the default address. Verifying tells email providers your store is allowed to send from your domain.

Verifying Your Domain (DNS Records)

When you add a custom address, the app generates DNS records for you to add at your domain provider (e.g. GoDaddy, Cloudflare, Namecheap).

In the DNS records section, note the records shown (Type, Host, and Value).
Log in to your domain provider and add each record to your domain's DNS settings.
Come back to the app and click Verify.
When the status changes to Verified, your domain is ready. Use Send test email to confirm.

DNS changes can take a little while to propagate, so if verification doesn't pass immediately, wait a bit and try Verify again.

About DKIM

DKIM is the standard that lets email providers trust that messages from your store are genuine. The CNAME records the app provides set this up. You'll need:

The CNAME records the app provides
Access to your domain's DNS at your domain host

Changing Your Custom Address Later

If you change from one custom email to another, the app asks you to confirm. The old email and domain are removed and the new one is added — which means you'll need to verify the new domain's DNS records again.

Last updated June 2026