Which events does Essential A/B Testing track? (Essential CRO Split AB Testing app)

The app tracks four Shopify events through its own Shopify web pixel:

• Page viewed
• Product added to cart
• Checkout started
• Checkout completed

Other events, such as clicks, form submissions or scrolls, aren't tracked, so you can't use them as a test goal. The goals you can choose are Add to cart rate, Conversion rate, Average order value and Revenue per visitor.

Results update automatically, usually within a few minutes of each event.

The app doesn't send events to Meta, Google or other ad platforms. Its tracking is only used for your test results. For what data is stored, see How we handle Data on Essential CRO Split AB Testing app.