How do I end a test and apply the winning version? (Essential CRO Split AB Testing app)

1. Open the test and click End test at the top.
2. Under Select winner, choose Keep A Original or Use B Version. The table shows each version's results to help you decide.
3. Click End test & select winner.

What Use B Version does depends on the test type:

• Template test: the app copies version B's content into your version A template, so everything assigned to that template shows the winning version. It doesn't change which template your products or pages use.
• Theme test: the app publishes the version B theme.

If you choose Keep A Original in a template test, nothing changes on your store. In a theme test, the app makes sure the version A theme is the published one.

📌 If the test is still Collecting data, the app warns that ending it now may give inconclusive results. See Interpreting Your Test Results to decide when to stop.