How We Handle Your Customers Data on Essential Upsell & Cross Sell
Essential Upsell & Cross Sell helps you increase sales with upsells while keeping your customer data safe. This guide explains how we protect data and what it means for your business.
đź”’ App Permissions vs Actual Usage
What permissions does our app request?

When you install Essential Upsell, Shopify shows that we request access to customer personal data including names, email addresses, phone numbers, and addresses. We also request access to view orders, products, and store data.
Why the difference?
Shopify’s permission system requires apps to request broad access categories, but we only use the data needed for our Analytics feature. The personal information permissions exist for potential future features, but currently remain unused.
đź”’ How We Handle Your Customer Data
What data do we actually use?

✅ Order information (to calculate conversion rates)

✅ Basic analytics data (with personal information automatically removed by Shopify)

âś… Store performance metrics
What data do we NOT process or store?
❌ Customer names, addresses, or phone numbers

❌ Email addresses or IP addresses

❌ Credit card or payment information
❌ Any personal information that could identify customers
🎯 Why We Need Data Access
Analytics Feature Only

Our app requests protected customer data access solely for our Analytics dashboard. This helps you see:
- How well your upsells are performing
- Conversion rates and revenue impact
- Overall campaign effectiveness
Automatic Privacy Protection

Shopify automatically removes all personal information before sending us any data. We then aggregate this privacy-protected data into conversion statistics. Think of it like counting votes - we know the totals, but Shopify ensures we never see who voted for what.
🌍 Built for Global Standards

✅ Works with privacy laws worldwide

✅ Follows data minimization principles

✅ No personal data storage or processing

✅ Automatic compliance through Shopify’s secure infrastructure
đź“‹ Official Shopify Approval
We Applied for Customers Protected Data Access
We went through Shopify’s official process to request protected customer data access. This isn’t something apps can just take - we had to apply and get approved.
✅ Shopify has reviewed our data practices

âś… Our data access is limited to approved analytics only
✅ We follow Shopify’s strict data protection requirements

âś… Personal information is automatically filtered out before we receive any data
Reason: Analytics Only

Our application clearly states that we need this access solely for our Analytics feature. Shopify reviewed and approved this specific use case.
