Set up your sender email in Essential Preorder & Presale

You can send all preorder emails (order confirmations and shipping updates) from your own domain. Customers will see something like orders@yourstore.com instead of noreply@essentialpreorder.com.

Below are two ways to set it up.


Option A: Keep the default sender

  1. Open the app, go to SettingsNotificationsCustomize sender email.
  2. Leave noreply@essentialpreorder.com selected.

    (Optional) Update:

    • From name. This is usually your store name.
    • Reply-To. Use a real inbox customers can reply to, for example support@yourstore.com.

Emails will send right away using Essential’s domain.


Option B: Use your own domain

This adds your brand to the From address and can improve deliverability.

1) Enter your sender details

  1. In Customize sender email, select Custom.

    Fill in:

    • From name (for example, Your Store).
    • From address (for example, orders@yourstore.com. This must be your domain).
    • Reply-To (a real inbox you check, for example, support@yourstore.com).

Once you save, the app will generate DNS records for your domain.

2) Add DNS records at your domain host

Copy each record shown in the app into your domain’s DNS settings at your provider (GoDaddy, Cloudflare, Shopify Domains, Namecheap, and others). You will typically see:

  • CNAME for mail.yourdomain.com
  • CNAME for s1._domainkey.yourdomain.com (DKIM)
  • CNAME for s2._domainkey.yourdomain.com (DKIM)
  • CNAME for links.yourdomain.com
  • TXT for _dmarc.yourdomain.com (starter policy is usually v=DMARC1; p=none; )

Step-by-step help for popular providers:

https://essentials-docs.helpscoutdocs.com/article/90-setup-dkim-how-to-add-dns-records-to-your-domain

Tips

  • Create the hostnames exactly as shown in the app. Do not add extra domain parts.
  • In Cloudflare, set these records to DNS only (grey cloud).
  • If a record already exists for the same host, edit it instead of creating a duplicate.
  • Save changes.

3) Verify and send a test

  1. Return to Customize sender email and click Verify.
    • DNS updates usually apply within a few minutes, but can take up to 72 hours.

      When the status shows VERIFIED, click Send test email.

    • The test goes to the email on your Shopify account.
    • Confirm the From name and From address look correct.

Your customers will now receive preorder emails from your domain.


What customers will see

  • From name. Whatever you set, for example Your Store.
  • From address. Your custom address, for example orders@yourstore.com.
  • Reply-To. Where customer replies are delivered. Use a monitored inbox.

Troubleshooting

  • Verification pending
    • Check that Host and Value match exactly.
    • Remove duplicates or conflicting records.
    • Wait 10 to 60 minutes and click Verify again.
    • For Cloudflare, make sure records are DNS only.

      Test email still shows the old sender

    • Refresh the page and resend the test after you see VERIFIED.
    • Some email clients cache sender info. Open message details to confirm.

      Using a free mailbox

    • Do not use Gmail, Yahoo, and similar as the From address. Use your own domain to avoid DMARC issues.

Quick recap

  • Default. Change From name and Reply-To. Done.
  • Custom. Enter your address, add the DNS records at your domain host, verify, then send a test.

If you experience any issues, contact our support team and we will help you finish the setup.

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