Subscription Analytics
The Analytics page shows how your subscriptions are performing — recurring revenue, how many subscriptions are active, and how many you're gaining over time. Open Analytics in the sidebar.
Choosing a Date Range
At the top of the page, use the date range button to pick the period you want to look at:
- Today / Yesterday
- Last 7, 14, 30, or 90 days
- Last 6 or 12 months
- Year to date
- Custom range — pick exact start and end dates
Compare to previous period is on by default. With it enabled, the metrics show how the current period compares to the one before it — for example, a green +15.3% means new subscriptions are up versus the previous period, and red means they're down.
The Metrics
MRR
Monthly Recurring Revenue — the predictable monthly income from all your active subscriptions. This is the key health metric for a subscription business: it's what you can expect to earn each month from subscribers who stay.
Active subscriptions
The number of subscriptions currently in an active billing state — subscribers who are being charged and receiving orders on schedule. Paused, cancelled, and expired subscriptions are not counted here.
New and lost subscriptions by plan
- New subscriptions — brand-new subscriptions created during the selected period, with the percentage change versus the previous period.
- The bar chart breaks new subscriptions down by date across your chosen range, so you can spot trends, busy days, and the impact of promotions. Hover any bar to see the exact figures for that day.
Reading the Numbers
- MRR going up while active subscriptions hold steady or grow is the healthy pattern — you're keeping subscribers and adding revenue.
- A spike in new subscriptions on specific dates usually lines up with a campaign, sale, or marketing push — useful for knowing what's working.
- If active subscriptions are flat or falling despite new sign-ups, customers are likely churning. Check your Staff Notifications churn alerts and review pauses and cancellations on the Subscriptions page.
A quick version of these numbers — Active Subscriptions and MRR for the past 30 days — also appears on the Home page. Click View analytics there to jump to the full page.
Last updated June 2026