How to Update Your Plan on Essential Estimated Delivery Date (and How Views Work)

Essential Estimated Delivery Date uses a views-based pricing model, which means your plan is based on how many times your delivery estimate widgets are shown on your store each month.

Every feature is included on every plan. The only difference between plans is the number of views included.

In this guide, we'll explain:

How to upgrade or downgrade your plan
How views are counted
What happens when you reach your monthly limit
When views reset and what to expect

This will help you better understand your usage and avoid surprises 😊

Let's walk through it step by step 👇

📌 Before We Start – A Few Important Things to Know

All plan changes are handled directly by Shopify
Every plan includes all features — only the view limit changes
Views are not based on unique visitors
Every time a delivery estimate widget loads, it counts as a view
You will not be charged extra for exceeding your view limit
If you reach your limit, your widgets pause until your views reset or you upgrade
Views reset on the day your monthly cycle started, not on the 1st of the calendar month

1️⃣ How to Update Your Plan

You can change your plan at any time directly from inside the app.

Steps:

Open Essential Estimated Delivery Date
Go to Pricing plans from the left-hand menu
Choose the plan you'd like to switch to
Confirm the change in Shopify’s billing window

Once confirmed, Shopify automatically applies the change. No additional setup is required, and your widgets go live again immediately if they were paused.

📌 Good to know: If you uninstall the app, Shopify will automatically cancel any active paid plan.

2️⃣ How Views Are Counted (Very Important)

The views counter does not track unique visitors. A view is counted every time a delivery estimate widget loads on your store.

This means:

One visitor can generate multiple views
Refreshing the page counts as a new view
Visiting multiple pages with delivery estimates counts multiple views
Showing widgets on the product page, cart and checkout counts each time one loads
Publishing multiple widgets increases total views
Views are not counted when testing widgets in Preview mode or within the Theme Customizer

Because the system can't distinguish between visitor types, all widget loads are counted equally.

📌 Note: In the app, views are shown as impressions (for example, "Current cycle impressions" on the Pricing plans page).

3️⃣ What Happens When You Reach Your Monthly View Limit?

If your store reaches the monthly view limit for your plan:

You will not be charged for extra views
You will receive an email notification
Your published delivery estimate widgets take a rest — they stop appearing on your storefront

While your widgets are resting, shoppers will not see delivery dates on your store. This prevents additional views from being counted.

📌 Important: Pausing does not delete your widgets. All of your settings, designs and rules stay saved in the app. Your widgets become active again automatically when your views reset, or immediately if you upgrade.

4️⃣ When Do Views Reset?

Views reset automatically at the end of your monthly view cycle.

Your cycle is based on the date your current cycle started, not on the 1st of the calendar month. For example, if your cycle started on 12 September, it resets on 12 October.

You can see your cycle start and reset dates on the Pricing plans page
No manual action is required
Once reset, your widgets become active again automatically
View usage starts counting from zero for the new cycle

5️⃣ What Happens After Downgrading or Cancelling a Plan?

If you downgrade or cancel your plan:

Free plan limits will apply
All features remain available, because every plan includes every feature
If your store has already passed the free plan's view limit for the current cycle, your widgets may pause until the cycle resets
No additional charges will be applied for exceeding limits

All billing adjustments follow Shopify's standard subscription rules.

💡 Tips to Manage Your Views

Here are a few simple ways to keep your view usage under control:

Show delivery estimates only on the pages where they help shoppers decide
Remove or unpublish widgets you're no longer using
Be mindful when showing widgets across many products or collections
If several widgets can appear on the same page, check whether you need all of them
Check your usage on the Pricing plans page before a busy sales period

✅ Notes

Views are counted per widget load, not per visitor
Exceeding your view limit does not cause extra charges
Widgets pause when the limit is reached and return automatically when views reset
Views reset on the date your monthly cycle started
Every plan includes every feature — only the view limit changes
All plan changes are managed safely through Shopify

If you're unsure which plan fits your store best or want help reviewing your usage, our support team is always happy to help 💙