Why do my Back in Stock or preorder emails go to spam? (Essent Preorder Back in Stock app)

By default, emails are sent from the shared address info@essentialpreorder.com. Some inboxes, Gmail especially, are stricter with shared senders.

Best fix: send from your own domain

  1. Go to Settings → Notifications → Customize sender email and choose Custom (Lite plan or higher).
  2. Enter your From name, From address on your own domain (not Gmail or Yahoo) and a Reply-To inbox.
  3. Add the DNS records the app shows at your domain provider. They are CNAME and TXT records, not A records. Enter the host exactly as shown, for example only essentialnotify , not the full domain twice. In Cloudflare, set them to DNS only.
  4. Click Verify. DNS can take up to 72 hours. When it says VERIFIED, send a test email.

Meanwhile

Ask customers to mark the email as "Not spam". On the Free plan you can still change the From name and Reply-To.

Full guides: Set up your sender email, Add DNS records and Improve email deliverability.

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