Do Back in Stock sign-ups join my email marketing list? (Essent Preorder Back in Stock app)

No. When a customer signs up with the Notify me form, the app stores their email (and phone, if you collect it) only to send the back in stock alert. It doesn't create a Shopify customer and doesn't change anyone's email marketing consent in Shopify.

Ways to use sign-ups in your marketing tools

Only add people to a marketing list if they agreed to it. Signing up for a restock alert isn't consent to marketing emails.

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