How do I tag customers by VIP tier in Shopify? (Essential Loyalty app)

The app can add a Shopify customer tag for each VIP tier. You can then use that tag in customer segments, discount rules, and Shopify Flow, without relying on the Loyalty app.

1. In the Loyalty app, go to Program → Points → Tier settings.
2. Turn on Tag customers with their tier. This option is off by default.
3. Optionally, open each tier and enter a value in the Customer tag field (for example vip-gold). If you leave it empty, the app creates a tag from the tier name, in the format tier-gold.
4. Save. The app adds the tag to customers when they reach the tier.

Using the tag

• Customer segments: use a filter such as customer_tags CONTAINS 'tier-gold'.
• Shopify Flow: start a workflow from a customer tag being added, or from the app's tier upgraded and tier downgraded events.
• Discounts: a discount can be limited to customers with a specific tag.

Good to know

• The base tier is not tagged. Customers in the base tier usually have no VIP tag.
• When a customer moves to a new tier, the app removes the old tier tag and adds the new one. This can take a short time to update.