Can I send an email when a customer reaches a points milestone? (Essential Loyalty app)

There is no email trigger for a points balance. The built-in emails are sent for specific events, not for a number of points.

The built-in emails are:

• Points earned (off by default)
• VIP tier unlocked (off by default). This is the closest option for milestones: if a points balance moves the customer into a new tier, this email is sent.
• Birthday (on by default)
• Reward redeemed
• Reward expiry warning
• Reward expiry last chance

Custom milestone emails

For any other trigger, send the customer data to your email tool and build the automation there:

• Klaviyo: use the "Points earned" and "Tier achieved" events in a flow. See the Klaviyo article in this FAQ.
• Shopify Flow: use the tier tags or the tier upgraded event. See the tier tags article in this FAQ.

Good to know

• If you turn on the "Points earned" email, customers receive one email for every points event. For milestone emails, use the tier unlocked email or an automation in your email tool.