How are existing customers placed into VIP tiers? (Essential Loyalty app)

When you turn on VIP tiers, customers who already have a history with your store are placed into tiers based on that history. They do not start from zero.

The app uses the entry method you chose in Program → Points → VIP tiers:

  • Points earned: points the customer has earned.
  • Points spent: points the customer has spent.
  • Orders placed / money spent: total spend from past orders, after refunds.
  • Lifetime: the customer's full history. Imported lifetime points are used if there is no activity history.

Good to know

  • A program start date or a rolling window limits which past activity counts.
  • Customers are placed into tiers when the app recalculates them. This happens after a points change, or when the customer's data is resynced.
  • Imported VIP tier values are used as they are.
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