How Pricing Plans Work in Essential Loyalty App

In this guide, we’ll walk you through what happens when you install the app, how the 14-day free trial works, how billing and order-based plans are handled, how monthly order limits work, and how upgrades, downgrades, pauses, and cancellations are managed. Everything is explained in a simple and transparent way.

📌 Important Things to Know Before You Start

When you install the app, your store starts on the "Free plan", and you can launch the Loyalty Program without any charge.
You get a full 14-day free trial with no charges if you choose any of the paid plans to accommodate your order count.
If you uninstall the app during the free trial, you won’t be charged anything.
If you downgrade during the free trial and you did not surpass the orders threshold of the Free Plan, you won’t be charged anything.
Plans are based on the number of orders per month.
If you exceed your plan’s order limit, you are charged for extra orders in batches of 100 (no forced upgrades).
You can upgrade, downgrade, pause, or cancel your plan at any time.
All billing and credits are handled directly through Shopify.

Let’s walk through everything step by step 👇

1️⃣ App Installation and Free Trial

When you install the app from the Shopify App Store, your store starts on the "Free plan"

On this plan:

You have access to most of the features on the app and can start setting up your loyalty program.
You won’t be charged anything.

This gives you time to fully test the app and understand how it works before committing to a paid plan.

2️⃣ Available Plans and Monthly Limits

The app offers three paid plans based on monthly loyalty program orders:

Starter – $29/month

Up to 500 loyalty program orders
$12 per additional 100 orders if exceeded
Dedicated loyalty page
Full access to all features
Early feature access

Growth – $99/month

Up to 2,000 loyalty program orders
$10 per additional 100 orders if exceeded
Dedicated loyalty page
Full access to all features
Early feature access
Personal support

Plus – $499/month

Up to 7,500 loyalty program orders
$8 per additional 100 orders if exceeded
Dedicated loyalty page
Full access to all features
Early feature access
Personal support

Order counts are reset at the start of every month and are calculated on a monthly billing cycle.

3️⃣ What Happens If You Reach or Exceed Your Order Limit

As you approach your plan’s monthly order limit, you’ll receive notifications (for example, at 80% usage).

If you exceed your limit:

Your plan will not be automatically upgraded.

You’ll simply be charged for additional orders in batches of 100, based on your current plan:
- Starter: $12 per 100 orders
- Growth: $10 per 100 orders
- Plus: $8 per 100 orders

Example:

If you’re on the Starter plan ($29 for 500 orders) and reach 590 orders in a month, you’ll pay:

$29 for the plan
$12 for one additional batch of 100 orders
Total: $41 for that month

4️⃣ Free Plan Behaviour and Program Pausing

On the Free plan:

You have access to core loyalty features.
The loyalty landing page is not included.
When the monthly order limit is reached, the loyalty program is automatically paused.
Customers will no longer see points, rewards, or VIP benefits until you upgrade.

You can also manually pause the loyalty program at any time to stop additional orders and charges. When paused, all onsite loyalty elements are deactivated.

5️⃣ How Billing Works

All billing is managed through Shopify Billing:

Charges appear directly on your Shopify invoice.
Billing starts on the first day of your 30-day billing cycle after the trial ends.
There are no external payments or hidden fees.

If you upgrade or downgrade mid-cycle:

Changes take effect immediately.
Shopify automatically applies prorated charges or credits.

6️⃣ Upgrading, Downgrading, or Cancelling Your Plan

You can upgrade or downgrade your plan at any time from the app’s Billing section.

If you cancel:

The cancellation takes effect immediately.
Your loyalty program is turned off.
Customers will lose access to points, rewards, and VIP statuses.

Any unused time is automatically converted into prorated credits by Shopify.

You can also check this more in-depth guide on how to cancel your premium plan: ADD LINK TO NEW ARTICLE

7️⃣ Custom Plans and Features

If your store has specific requirements, custom plans, or features can be created.

Additional charges may apply, and our team will review your needs before proceeding.

✅ Final Summary

The Essential Loyalty App:

Includes a full 14-day free trial with no risk for premium plans.
Uses a transparent, order-based pricing model.
Never forces automatic plan upgrades.
Charges only for additional orders if limits are exceeded (On premium plans).
Allows upgrades, downgrades, pauses, and cancellations at any time.
Applies prorated charges and credits automatically through Shopify.
Offers personal support and custom solutions when needed.

If you have any questions about pricing, billing, order limits, or plan changes, our support team is always happy to help 💙